The AA Hotel of the Year Award was introduced in 1992 and is the AA's ultimate accolade for hotels in the UK. It is awarded to hotels that are recognised as being outstanding examples in their particular market:
"Impressive hotel with very high quality fixtures and fittings but more importantly the guest-centric team working there. There was excellent name recall and genuine hospitality and engagement. This is a great example of something a little unique and different and is a very worth winner of AA Hotel of the Year for London." AA Inspector
The Automobile Association's Hotel Guide is Britain's best-selling hotel guide.